Wholesale Tip: Increase Foot Traffic with Bolder Band Headbands
In my years as a retailer, I have found it invaluable to evaluate periodically, what are my commodity lines? What lines with the least amount of trouble, the least amount of hassle are making me money, and I’m reordering over, and over again? If you’re not asking yourself that question, I encourage you to. As I evaluated it at the end of this season, I was blown away by how many times we had reordered Boulder Band products, how quickly they arrived, all in good condition and perfect consistency to the product. I guess as far as driving traffic to my store, it was over the top. The percentage of customer’s walking in as we approach them and greet them, and say “How can we help you?” And they’re saying “I came to buy a Boulder Band.” Many of them did not know we were here prior to seeing us on the Boulder Band retailer locator on their website, which is huge. That’s traffic coming to me without leaving my pocket to get customer acquisition. So what they do for you in customer acquisition by their aggressive 24/7 presence of encouraging people to be the bold, beautiful you on their website was huge for us.